Search engines and journalists both love press releases. If your site is having changes or you have an announcement you want available to the public, why not write out a press release?
Getting journalists talking is a great way of spreading the word fast for your website. Get journalists talking about your site and get ready for the free traffic.
The same can be said about the search engines they work just like journalists in giving you prime search positioning for your keywords.
Here's a list of press release publishing sites:
